Impact with email

How you email says a lot about your confidence, style and appreciation for the other person’s time and thoughts.  It’s important to keep in mind that for most, the form of an email is a 1-way letter used to provide a singular thought or ask a question.  This format is not as effective in conveying comprehensive thoughts or ideas as say, picking up the phone or holding a meeting. While there are always exceptions to each rule, here are some of my fundamentals when using email to communicate.  

Prioritize (highest to lowest): Know the importance of the message and match according to priority.

  1. In-person Meeting
  2. Video (Skype, Video Call, Facetime)
  3. Voice (Conference Call, Phone Call)
  4. Email
  5. Instant Message (Skype, Messenger) 
  6. Text Message 

3 sentences per paragraph not more than 2 paragraphs.  Most emails are read on smartphones.  Each email is followed by dozens of other emails that receive the same short burst of time and focus or will be pushed to the side for later, which may never come.   

Writing a long email?   Many back and forth?  Conversation via email? Pick up the phone and call. It could take as long to call as it would to write the email.

Need questions answered? Prioritize and group.  Number for easy response. 

Acronyms? Unless you’re absolutely sure you and your recipient are on the same page, introduce the acronym at the onset.  Keep in mind, there are thousands of independent conversations happening at the same time so you may need to introduce the acronym more than once.

Subject line Use this to summarize your email.  Most emails are threaded so stay w/ the subject as appropriate.  Change the subject once the conversation has shifted. 

Always include signature.  Always have a signature which includes your name, email address and phone number. 

No Wallpaper or Webpage looking emails.  Many email clients are set to junk all emails that look as if they come from Constant Contact. 

No unique fonts or color.  The smartphone can miss formatting and your email may come in blank.  Your recipient may not follow up and you just wasted your time.


You have a comprehensive thought and are banging out an email.  The email is growing into a novel.  Call first.  Introduce verbally.  Mention you’re going to summarize in an email.  Follow up with call.

You have an ask.  Call first, see above.

Its late and you want to get your thought out. Mention at the top, you’ll call to follow up then bang out the long email. 

Introducing complicated or detailed thoughts. Mention the email is for review and you will call to follow up.

Asia Pacific Clean Energy 2010

Join the Asia Pacific Clean Energy Expo Aug. 30 – Sept. 2, 2010 at the Hawaii Convention Center, in the
heart of Honolulu at the gateway to Waikiki. Hawaii is one of the world’s leading incubators for clean technology development through strategic partnerships with Fortune 500 corporations, U.S. military energy programs and the Hawaiian Electric Industries multiple renewable and microgrid pilot programs.

Darren Kimura joins PBS Hawaii Board of Directors

For Immediate Release





The new directors will be part of a 23-member Board as Hawaii’s only public television station begins a capital campaign to raise funds for construction of a new home on Sand Island Access Road


Incoming directors are Gayle Harimoto, retired from the business side of education; renewable energy entrepreneur Darren Kimura; Jean Kiyabu, retired educator and former statewide president of the teachers’ service organization Alpha Delta Kappa Hawaii; real estate development business owner Patrick Kobayashi; broker Jackson Nakasone; law firm CFO and social justice advocate Shaunagh Robbins.

In acknowledgement of the departing Board members, President and CEO Leslie Wilcox said, “Ten years ago PBS Hawaii became a private nonprofit no longer receiving state taxpayer funding.  We were fortunate to have Board members like Ron Hansen, Bill Mills, Hokulani Holt and others who helped guide us through the past decade so we could transition to where we are today.   Going forward our Board will lead the way in building a new PBS Hawaii facility that serves our broadcast and broadband platforms and becomes known as a gathering place for community-based programs such as Hiki Nō (“can do”) – the nation’s first statewide student news network.”

PBS Hawaii Board members are unpaid and serve to help perpetuate the mission of Hawaii’s only public television station – to inspire, inform and entertain by providing high-quality programming and valuable services for our diverse island community.

ROBERT ALM (Chair) is Executive Vice President of Public Affairs for Hawaiian Electric Company.  Alm is active in the community and serves as a board member for several nonprofit organizations, including The Friends of Iolani Palace, Bishop Museum and the Hawaii Nature Center.  He also teaches a graduate course on leadership in the Public Administration Program at the University of Hawaii at Manoa.

JASON FUJIMOTO (Vice Chair) is Vice President  & Director of Corporate Operations for Hawaii Planing Mill, Ltd.

TIM JOHNS (Secretary) is President, Director and Chief Executive Officer of Bishop Museum.

THOMAS KOIDE (Treasurer) is Senior Executive Vice President & Manager Hawaii Branch Division for Bank of Hawaii.

Other members of the PBS Hawaii Board are:

ANDREW AOKI –  3Point Consulting

CAROLYN BERRY —  Community Leader, Philanthropist

JIMMY BORGES –  Entertainer

KEIKI-PUA DANCIL, PH.D. – Hawaii Technology Council & Institute


GAYLE HARIMOTO – Retired  DOE Administrator

KEN HIRAKI – Hawaiian Telcom

ALAN HOFFMAN – Hawaiian Airlines

JOAN LEE HUSTED – Retired Executive Director of Hawaii State Teachers Association.


DARREN KIMURA – Sopogy, Inc.

IAN KITAJIMA – Oceanit Laboratories

JEAN KIYABU – Retired Educator




SHAUNAGH ROBBINS – Robbins & Associates

MARISSA SANDBLOM – Grove Farm Company and   

DAVID WATUMULL –Cardax Pharmaceuticals.


For More Information: 

Linda Brock 808.973.1383

PBS Hawaii is a private, non-profit and Hawaii’s only public television station.  As a member of the Public Broadcasting Service (PBS), the station is a community-supported, noncommercial public media organization broadcasting television programs throughout the state with online content available on the worldwide web.

The PBS Hawaii mission is to inspire, inform and entertain by providing high-quality content and valuable services for our diverse island community.  Visit

Camp BizSmart

Darren Kimura CEO Sopogy with student teams – Website

Students gain experience in business skills through hands-on activities and receive coaching from Camp BizSmart staff members Camp Director, John Rankin, and facilitators Phil Kimi, Krisha Arnobit and Brent Aratani. Expert mentors offered real life examples of how they apply competitive analysis, cash flow, marketing and sales strategies that support their business models. These business examples combined with mentored hands-on practice helped students gain skills in problem solving and critical thinking which they applied to brainstorm and solve the business problem they were given.

How is it determined if the students understood the concepts they were exposed to? Students compete in a business plan competition where they present and defend their solutions to a panel of executives. Was there a winner? You bet! Since there were multiple teams working on the same business problem they are designated by team number and company name. Camp BizSmart Oahu – 1st place winner – went to Sopogy team 1 students: Team: Ryne Sato, Christian Gutierrez, Tate Higahihara, Troy Enoka and Dakota Miller created a water desalination device that was portable and affordable and runs completely on sunlight! The rendering below was created by industrial design firm, WAGIC, who used both the students sketches and discussions with them to illustrate their new product invention.